Your First BTL Toolkit Is Live: 5 Simple Steps to Authentic Personal Branding
Stop performing and start being
Remember when I told you about my theme song? How "My Name is Stacie" started as a silly auto-tune experiment but became the foundation of everything I do professionally?
That story sparked something I hear from people constantly: "How do I show up as myself professionally without feeling like I'm performing?"
That question – and that 15-year journey from auto-tune to authentic professional presence – inspired the first comprehensive toolkit now available to all Between the Lines subscribers: 5 Simple Steps to Help Kickstart Authentic Personal Branding.
What Makes This Different
This isn't another "optimize your LinkedIn" guide. This is a 22-page deep-dive into the foundational work of figuring out who you actually are professionally – and then showing up as that person consistently.
The toolkit walks you through:
Step 1: Identifying your core truth (the real you beneath the professional polish)
Step 2: Practicing authentic introductions that feel natural, not rehearsed
Step 3: Creating consistent touchpoints across all your professional platforms
Step 4: Documenting your evolution so you can track what's working
Step 5: Actually showing up as yourself in professional settings
Each step includes worksheets, templates, and practical exercises you can implement immediately.
Why I Built This
Too many brilliant people I know are exhausted from trying to be the "right" version of themselves at work. They've crafted perfect elevator pitches that sound nothing like how they actually talk. They've polished their personality until all the interesting parts are gone.
The result? They're memorable for being forgettable.
Authentic personal branding isn't about creating a perfect image – it's about amplifying the real you in ways that serve your professional goals. It's about finding the overlap between who you are and who the world needs you to be.
What You'll Get
This toolkit gives you:
Deep-dive worksheets for each of the 5 steps
30-day implementation plan with daily actions
Practice templates for recording and perfecting your introduction
Brand audit checklists to ensure consistency across platforms
Quarterly review templates to track your evolution
Authenticity challenges to help you practice showing up as yourself
Plus bonus resources including feedback collection templates, brand values worksheets, and implementation checklists.
How to Access It
The toolkit is available now to all Between the Lines subscribers. If you're already subscribed, check your inbox – it should be waiting for you.
Not subscribed yet? Join here (it's free!) and you'll get immediate access to this toolkit plus all future resources.
What's Coming Next
This is just the beginning. Between the Lines will be your source for the deeper frameworks, step-by-step implementation guides, and strategic toolkits that turn insights into action.
Next up: I'm working on toolkits around strategic decision-making, team communication frameworks, and leadership transition guides. Each one will be the kind of resource you can actually use to create change, not just think about it.
A Personal Note
Building this toolkit reminded me why I love creating these resources. There's something powerful about taking the frameworks I've developed through years of trial and error and packaging them in a way that lets you skip straight to what works.
Your authentic professional presence matters. Not because it's trendy to "be yourself" at work, but because the world needs what only you can bring to it. This toolkit helps you figure out what that is and how to share it confidently.
Ready to stop performing and start being? The toolkit is waiting for you.
Already working through the toolkit? I'd love to hear how it's going. Reply to this email or connect with me on LinkedIn – your feedback helps me make these resources even better.